Marketing consultancy for Swiss SMEs: without detours.
Balmer-Etienne brings order to marketing with Marketing Solutions: we sharpen positioning, create structures and ensure that measures are effective. Proven in everyday SME life. Professionally implemented.
We advise SMEs on equal terms
Marketing Solutions is aimed at managing directors, marketing teams and communications managers who want to take responsibility. We provide support where decisions need to be prepared, priorities set and projects advanced: as a sparring partner on equal terms. With a clear view from the outside, a structured approach and the aim of not only planning marketing, but also implementing it effectively.
A solid foundation for your marketing
We don't bring the big wheel, but the right tools. Our services are tailored to what your company really needs.
Strategy and management support
- Positioning, roadmap, budget structure
- Sparring with management
- Key performance indicator system and prioritisation
Team building and coaching
- Internal processes, roles, tools
- Establishing content routines
- Training and coaching your managers
Project support
- Campaign planning
- Rebranding, website, event communication
Employer branding with substance
Our marketing consulting process for SMEs
Initial consultation
We analyse the initial situation and define expectations and goals.
Marketing audit
Existing activities, structures and resources are reviewed, opportunities and gaps identified.
Strategy
Positioning, target groups, core messages and a roadmap are developed jointly.
Structure
Roles, processes and tools are established or adapted to embed marketing within the company on a long-term basis.
Kick-Off
Joint start of implementation. Responsibilities, priorities and initial steps are specified.
Support
Regular sparring sessions, calls and project support; external partners are managed.
We help companies build marketing that works from the inside out. We pass on our knowledge so that it really takes root and sticks in everyday life.
Effectiveness knows no company size
Whether it's a content plan, digital tools or a physical event – marketing is effective when it is consciously and sustainably designed. We don't think in terms of trends, but in terms of responsibility.
We at Balmer-Etienne have done it ourselves. Now we are passing on our recipe for success.
Get in touch. We look forward to talking to you.
